Gofishing.co.uk visited the Penn and ABU Garcia trade show to video the latest new sea fishing tackle that the companies are due to launch in time for the 2010 angling season.
Mike Thrussell - an expert sea angler in his own right, and technical advisor for Penn and ABU Garcia - took time out to reveal and explain a small selection of what the companies have to offer.
You will see the latest boat rods, a fantastic new multiplier reel development, an extremely powerful fixed spool reel from Penn, plus many more new rods from the companies including the rebirth of a beachcasting legend from ABU.
To play the video, click the play button in the screen below. It might take a short while to load.